Text

Visual Doing: A Business Practice

---

Transform your complex ideas into powerful, actionable visual narratives with Visual Doing: A Business Practice, a highly engaging and practical corporate guidebook written by pioneering visual practitioner Willemien Brand. Published by BIS Publishers as the direct, advanced follow-up to her bestselling book Visual Thinking, this volume shifts the focus from basic sketching to applying visual tools dynamically within professional ecosystems. Brand demonstrates how drawing can be used as a primary cross-disciplinary tool to foster collaboration, clarify complex brand strategies, lead interactive workshops, and map out customer journeys. Through structured, step-by-step exercises, the book teaches corporate leaders, educators, and teams how to confidently draw stick figures, symbols, and structural frameworks that spark engagement and drive innovation. This volume serves as an exceptional reference tool for business management, graphic design, communications curricula, professional development seminars, and stands as a highly valuable asset for any library's business and creative thinking collection.

---

Availability

03794

658.452 BRA v

Elementary School Library

Available

Detail Information

Series Title

-

Call Number

658.452 BRA v

Publisher

Amsterdam, Netherlands : BIS Publishers., 2018

Collation

152 pages : full color illustrations ; 24 cm.

Language

English

ISBN/ISSN

9789063694999

Classification

658

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

problem solving
Visual communication
Business communication
Design thinking
Sketching
Creative management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment